What If You LIKED Your Lawyer?
Many people do not like their personal injury lawyers. In fact, many injury lawyers get what they deserve.
The problem with lawyer advertising is it usually takes one of two approaches. First, it makes promises about how good the lawyer is, how many years of school he or she has, how many degrees and how many lawyer organizations he or she belongs to, or how many years of practice the firm has, or how much the lawyer cares.
Or Second, the lawyer has some cheesy ad like “If you’ve been involved in a CRASH, we will get you the CASH!” and their advertising brags about how, in injury and accident cases, and claims with facts,which are almost certainly very different from yours, they got “BIG MONEY” for a client or two, or, over the years, several.
The problem with the first approach is: WHO CARES? Anyone can plaster some ads with empty promises and assurances that, because the firm has “over 60 years combined experience” it somehow means you are going to be treated how you want to be treated, and will have peace of mind that the attorney working on your file is a real, experienced lawyer, and not an associate just out of law school who is learning on your case.
The problem with the second approach is: who really wants to deal with or trust a cheesy lawyer who can’t think of anything better to say to a client than a phrase that rhymes and insults your intelligence by implying that, because they once had a good personal injury case or Workers’ Compesnation claim, they are going to get you “THE CASH” too?
Most people do not know this but there are strict ethical rules which govern how a lawyer acts and what he puts in his advertising. You are NOT allowed to promise an outcome, or suggest that because you once had a big case, you can get prospective clients the same results.
You will never find me or anyone associated with my firm making such promises, or using cheesy slogans. I do not even feel comfortable quoting dollars and cents, although I have gotten some great results for my clients. What I am most proud of is how my clients themselves describe their experience with my firm and me.
So read on–and keep in mind that these are VOLUNTARY UNPAID comments by my clients, and they are on file at my law firm, hand written by my actual clients in their own handwriting, for anyone who wants to come in and see them. So without further ado…